vanessa paradis for h&m conscious

THIS IS THE PROBABLY THE biggest news we've heard since H&M leaked a teaser for Givenchy x H&M. But as we wait for such an anticipated collection, here's Vanessa Paradis as the new face of H&M's Conscious collection, fitting perfectly as we slowly move on to the spring/summer months. 

The pieces were said to be inspired by the romanticism and optimism of spring, such as the floor-length dress and more sporty-chic pieces such as tropical T-shirt dress, jumpsuits, and floral caps and jackets. The men's collection will be on the racks alongside the women's, sometime March this year. What's so special about H&M's new Conscious Collection is that it's made from more sustainable materials such as organic cotton, recycled polyester, and Tencel. 

With the new promotion of the campaign, H&M encourages their customers to bring unwanted garments from any brand to selected stores, and in return for each bag is an H&M voucher - maximum of 2 bags per customer a day. H&M is the first store to encourage garment return to prevent clothing from going into landfill.